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HP Showcases Its Latest Developments at HP Amplify

Oscar Vidal, global director, product portfolio & strategy for HP Large Format, offers insights into HP’s recent launches.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

The Amplify Conference is a major event hosted by HP, where the company can showcase all of its new technologies. This year’s conference which was held in Nashville, TN from March 17-19, brought all of HP’s latest advances under one roof with the theme of “Driving the Future Together.” While much of Amplify 2025 focused on the role that AI can play in the world we live in, whether it is with laptops and computers, software and more, HP is also a huge force in the digital printing world. At Am...

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